CHRISTMAS IN JULY: THE MAGIC NEVER PAUSES

I know what you’re thinking…
It’s July, the sun is (sometimes!) shining, and most people are living for beach days and BBQs.
But not me.

Here in my little festive bubble, the world still sparkles with baubles, fairy lights, and a whole lot of Christmas magic. I’ve always believed that the season doesn’t start in December—it starts in the heart, and for me, that’s all year round.

And let me tell you, things are quietly building behind the scenes.

Mid-Year Festive Feels

Over the past few months, I’ve been working away behind the scenes, planning what I want Christmas 2025 to feel like. There’s a definite shift happening—a bit more theatrical, a touch of nostalgia, and a lot of heart.
This year, I’m leaning into:

• Charming Storybook Displays

• Luxurious Santa Dolls (coming soon… you're going to fall in love!)

• A hint of Halloween (yes, a little spooky sparkle never hurt anyone)

The Magic Is in the Details

I’m currently:

• Putting together new display ideas and theme boards

• Curating a selection of elevated Santa pieces that really make a statement

• Playing around with Halloween-meets-Christmas styling, for something a little cheeky and fun

I'm also thinking of sharing more behind-the-scenes content—maybe some short videos or styling reels from my own home (yes, the trees are starting to come out already… no shame!).

Pre-Orders Are in Full Swing

Some of the pieces already listed have taken off quickly (honestly, faster than I expected), and I’m seeing certain styles begin to sell out.
So if you’ve had your eye on something, now’s the time to grab it before it’s gone.

Let’s Stay Festive Together

In the coming weeks, I’ll be sharing:
New arrivals
Sneak peeks at the upcoming Santa dolls

A playful twist of Halloween
Styling tips and inspiration to get those ideas flowing early

If you’re not already, make sure you’re following me on Instagram and Facebook, and signed up to the newsletter—you know I love bringing you along on this magical ride.

Because in my world, the tinsel never tangles, the elves never sleep… and the countdown to Christmas is always on.

With love, sparkle & a pumpkin-spiced bauble or two,
Daniel x